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For shoe lovers
A local brand marries Korean design and expertise and produces lovely ballerina flats and pumps.
IT was the love of a husband and also the passion for shoes and also accessories that provided the brand its name and identity. Tiamo, within Italian, means "I really like you".
Sylvia Lim, executive director with the Bonita Group is very passionate about accessories, having helmed the actual accessories company Bonita the past 20 years. Through your ex frequent buying journeys to Korea, she got to know the industry there very well, and is constantly on the lookout for new products.
Her husband as well as group managing director Teo Ai Siong has always prompted her to follow her passion,parajumper, while Lim wanted to venture into sneakers, he was more than happy to support her.
"I desire her to do what she loves,Inches Teo says at Tiamo at Gardens Mall, Kuala Lumpur. Together, the pair came up with the concept for theirboutique, the place that the focus is ballerina flats and sends.
Jung Eun Ju at work on a style.
They decided to work with South Korean developer Jung Eun Ju, who has an established boot brand called Zessel Bahn in her country.
Jung, 36, continues to be designing shoes pertaining to 12 years and your ex designs are favored by celebrities back home.
Right after graduating in sculpture at Donga University within South Korea in 1997, she went on on the Norano Design School within Japan to study manner display and co-ordination.
She then helped two years for Nicole, a new French shoe model in Korea, and discovered her affinity for creating. After that, she started out freelance design talking to. Among her customers were a shoe model called Time and the Korean fashion brand Kuho, that's popular in European countries.
Zessel Bahn, which Jung started in '06, is all about high heels that happen to be known to combine designer and comfort the same notion she brings to Tiamo footwear.
At Donga University, she had studied human dissection as part of her course, and this enables her to understand the human feet very well. She knows how to lower a pair of shoes such that is wraps the feet in optimum comfort. She also brings her country's comprehension of shoemaking to the partnership, which in turn began last year.
You will find there's pair of Tiamo shoes for each occassion.
"We take our shoes very seriously,Inch Jung says. She privately cuts the last and also lining keys to a good pair of shoes for every layout. Then comes the entire process of bonding, whereby your leather is stuck together with a nontoxic glue. It is then handsewn to the single, and hammered a minimum of 200 times for any smooth finish.
"This is the same process that famous Italian language brands subject their shoes to.In .
She also models a special metallic pole on the sole in the shoes, to harmony the body. To prevent sore spots, she inserts a new silicone cushion at the inside back with the shoe,www.ativa.se/parajumpers.html, where the idea rests on the pumps.
After a pair of shoes has been made, it is baked inside a special oven for 20 minutes, to make it secure and strong. Next, the sneakers are left at 70 degrees for a day to put them. This crucial step is the difference between shoes that previous and those that fall apart after a couple of wears.
Jung uses all kinds of materials for her designs, from satin for you to exotic leather, jeans, lambskin and suede.
Tiamo has several main ranges Young Treehugger for teens and tweens, Modern Oldies and Career Trend for working women, Dressy Elegant for your weekend and Star Glam for unique occassions. Another niche is the Mum and Daughter range; now little girls can really participate in dress up with the exact same shoes as those of their mummies.
Customers usually takes the shoes from laid-back to glamorous with the addition of a gemencrusted clipon to a set of two pumps.
"Everyone needs a set of comfortable shoes, and also wearing flats doesn't have to be boring and unglamorous.
"Here you can expect customers the best models coupled with comfort, therefore she can go from an official look at work to the flirty look for dance the night away,Inches says Lim.
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