MessageboardInfo BoardAsics become a general sporting goods manufacturer

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registered: 25.10.2013
28.10.2013, 14:34 email offline quote 

Farewell To The Dad Of The Octopus Shoe
The story of how Nike cofounder Bill Bowerman developed a running shoe sole from your waffle maker has become a modest legend. For Kihachiro Onitsuka, your founder of the Japanese footwear company Asics, ideas came in the form of a good octopus salad.
Onitsuka, who passed away Sunday at 90,www.olasvallarta.com/2013/10/parajumpers-zomerjas/, went into the shoe business following The second world war after tiring of selling bootleg beer. His or her initial attempts ended in failure, but on the hot summer nighttime in 1951, he identified inspiration while gnawing on a salad of cucumber and cold octopus. This individual realized that if he could mimic the particular concave shape of the octopus lollipops in rubber, he could create a sneaker capable of gripping any basketball court,www.jehudasaar.com/category/parajumpers-jakke-norge/, allowing the wearer to prevent on a dime.
As a result was born the Onitsuka Tiger woods, which was worn through the Japanese Olympic basketball crew in 1956 and generations of Japoneses gym class college students.
In 1977, after blending with two Japan clothing makers,Parajumpers Kodiak, Onitsuka modified his eponymous company identify to Asics, a good acronym for the Latin motto sana in corpore sano" a sound mind in a sound body.
Asics become a general sporting goods manufacturer, selling skiing, soccer,beckyalascio, swimming and golf products, and have scored notable success with its running shoes, putting out the wellregarded line of highend trainers as well as racing shoes. Onitsuka lent from the aircooling methods utilized in motorcycles to create venting marathon shoes.
Soon after Japan's bubble economy burst open and the domestic snowboard market went into any tailspin, Asics fell in to the red for 8 years from 92.
The company got back on its feet in part by going back to their roots the Onitsuka Tiger, this was retired in the overdue 1970s. It reissued the basketball boot inside Europe in Year 2000, hoping to capitalize on the actual mania for retro sneakers. The thin soles and also oldschool design proved a hit, and its oncedowdy gymwear became the elevation of fashion. It have a boost in 2003 while Uma Thurman appeared in the motion picture Kill Bill clothed in Tiger wear a yellow sweatsuit and a pair of goldcolored Onitsuka Taichi shoes with black lines. The company has because opened 23 standalone Onitsuka Tiger boutiques inside Japan, as well as in Paris,Parajumpers Jacka, Berlin, London and Seoul, and it collaborates along with fashion luminaries like Issey Miyake upon sneaker designs.
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