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feebsori
Hohlbratze
1013 Posts
registered: 23.10.2013
26.10.2013, 14:20 email offline quote 

Mary Portas at Kurt Geiger
Your shoe business around the British high street changed beyond all reputation in the past few years. Exhausted stalwarts such as Barratts, Dolcis and Shellys (oh yea, I never wanted to be a new Saturday girl in a single of those) have gone in to administration while Topshop, Zara as well as New Look have grabbed the slack when it comes to giving affordable, catwalkinspired footwear for you to stylish young points.
At the other end with the scale, luxury manufacturers such as Prada have made important inroads into the wardrobes involving professional women, while Christian Louboutin and Manolo Blahnik get achieved almost legendary status for their attractive statement heels.
Yet what about all that terrain in between? In the identical time frame, two stand-alone fashion shoe retailers (as opposed to multibrand ones) have come to prominence on the high street: Clarks as well as Kurt Geiger. Clarks, as British while Hovis and almost 220 years old, has repositioned themselves as a more designoriented organization, selling to the entire family members and covering many occasions.
Kurt Geiger focuses on higherpriced (although not too high) sexy manner shoes for women who wish the cachet of designer footwear but don't wish to spend silly income. I'd always pondered whether the Germanicsounding Herr Geiger actually existed other than in the heads of the firm's marketing and advertising department, and the firm's own website provides little enlightenment in its lacklustre history section. Turns out they was an Austrian small business owner who came to Britain in his early 20s, in 1963, and opened his very first store on London's Connection Street, which suggests the company has always got highfashion ambitions.
Now Americanowned, Kurt Geiger has more than 50 British isles branches, including a number of swish concept stores,parajumpers, in addition departmentstore concessions, and has turn into very successful at following (some might state copying) catwalk styles and delivering the crooks to an aspirational market. I'm in Glasgow to launch my very own shop for women on buzzy Buchanan Street and, as I've been told there is a Kurt Geiger just up the road, I decide to play.
Inside, the design reminds me of a posh bathroom. There are big ecru floor tiles and glistening, polished 'gondolas' (essentially packing containers displaying shoes) dotted across the floor space, plus shelving along the surfaces piled with midseason sale made stock. It's a shopfit that is part of the brand's identification and it's very powerful. My own only concern is the way that such a bold (and perchance disorienting) use of decorative mirrors makes me anxious about smacking my face into the accessories. The collection is put into several subbrands Carvela, KG, Pass up KG, Mr Kilograms, and so on which is a bit confusing. I don't know the difference, if there is any. It's all attractive in a sexy, Saturdaynight sort of way, and evidently inspired by the latest runway collections. One of the most fashionforward subbrand is Kurt Geiger London, which usually Melanie (who was with me) suggests has the most trend edge. My favourite designs include the Katwalk wedge with its floral lower 50 percent and the Leonardo pink and grey shoes. I am additionally impressed by some of the eyeglasses.
Despite its underwhelming 'off piste' spot, both the team and the merchandise put in a good performance on my pay a visit to. My one advice would be: beware of the actual bling. Glamorous and also sexy can slide very easily into slutty. Brands like Zara have managed to keep a modern and aspirational feel at accessible rates without losing elegance. Beyond that, That's not me concerned. Kurt Geiger is safe as well as sound.
Kurt Geiger Princes Square, Buchanan Avenue, GlasgowNumber of storesWomen's and men's footwear and add-ons.
jxtdyvg815
Obernoob
29 Posts
registered: 25.10.2013
30.10.2013, 20:02 email offline quote 

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