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designer tags attraction Indian shoppers on the web
New Delhi: Online shopping web sites, which offer the latest designer labels without the killer price tags associated with these, are gradually becoming a part of the fashion market place in India.
It's not just the stylish fashionista who can be found trawling numerous websites hunting for the latest 'it' bag or a pair of trendy pumps but quite a few fashion portals who have sprung up in the recent past are generally helping people go shopping effortlessly.
And, their clients range from new mothers and fathers shopping for baby clothing to the busy ladies executive seeking that particular exclusive business suit, or even men who want to gift their friends some stylish corset lingerie.
The sites, some of them which usually operate more like byinvitation golf equipment draw in customers by means of word of mouth or via social networking sites like Twitter and facebook offering them a range of makes both local as well as worldwide
that are not easily available in India.
Apparel may be the second most popular item bought online as outlined by eBayIndia, one of the country's major online marketplace which in turn functions in the several verticals of technology,parajumpers long bear, life style, collectibles and mass media. "In the velocity of dealings of eBay Asia,Parajumper, the most popular is diamond jewelry followed by clothes. One particular apparel is sold each and every six minutes using one of the most popular sections are generally sarees, salwar kameezes, T shirts and gents formal shirts," says Deepa Thomas, mature Manager, eBay Indian.
Another site 99labels, which usually began operations throughout India in 12 , 2009 by offering on the web eventbased sales of luxury and premium brand names at discounts which range up to 70 per-cent on label rates currently holds a membership of over 2 lakhs which has a 100 per cent monthonmonth development. "In India fashion was not ever in focus. Web sites used to focus on travel, books, gizmos as well as technology with the targeted consumer as males.
Using features such as flash sales, deep discounts on label prices, a choice of buying at any time of the day as well as night as well as customised services that enables shoppers narrow down the options for clothes size along with fit, these online websites are attracting buyers especially from tier II and tier III cities of the united states. People have been getting tickets, movie displays and securities on-line for quite some time. With World wide web and broadband readily available, the bug for online buying has bitten most people.In .
Visitors to their site which began operating in July 2010 cover anything from new parents or perhaps those who are looking for gift items. "New parents end up buying throughout boutiques and other shops and those who live in semiurban as well as smaller towns was required to make do with no matter what was available in web sites. We offer more, by simply stocking up from the range of labels, therefore a parent wants to obtain a pram we offer these people a choice of 30 to 40 buggies instead of just four or five designs, " says Nadkari.
High end website Straps along with Strings, which commenced operations last month offers a range of over Six-hundred brands of high quality and luxury lingerie products sourced via abroad. "Our range of high-class lingerie are sourced from US along with Europe and are not easily available in India. All of us opted to have an online shop as we can reach distant places and more cities in India wherever opening up physical merchants would have only grown our costs,Inches says Saurav Dadu, CEO with the site.
"The market size for fine luxurious lingerie, swimwear and sleepwear is speedily increasing in Indian. It is both men and women that are customers. Our site adds the opportunity to access the best the world has to offer in the discreet and efficient manner," points out Dadu whom says he got a new traffic of 3,500 visitors to the site around the very first day of going on the internet. The market for online shopping companies are reported to be growing Thirty per cent and looks like it's attracting more participants.
Fashionandyou, a online garments store, which started out operations in Indian in January The year of 2010 offers to its The year 2000 plus members non-public sales that open and close within two to three days. The brand is part of a worldwide alliance of private product sales clubs in 8 markets Russia, Brazilian, US, Turkey, Midst East, Australia, Mexico and Switzerland along with the site recently lifted USD 8 million from a venture capitalist.
Sites such as Yebhi previously a shoe store has grown to include accessories, luggage and clothing. In addition 99labels could soon become selling furnishings and residential decor along with clothing, watches, shoes along with accessories at great deals.
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